How to Manage Your Messaging in A Global Pandemic

In a global pandemic, people are craving connection. This is a time for us to come together virtually and provide some stability and positivity through the darkness. Your company messaging is massively important. The way your brand communicates to its consumers during this time is going to help put them at ease.

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4 Signs Your Company Needs to Rebrand Now

Branding is critical for businesses to remain relevant and stay on top of consumer trends. A thorough rebrand (and even a refresh) may be needed to give your company the visibility it requires for success. Here are four signs to pay attention to now.

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How To Market To Multiple Generations On Social Media

Understanding your target audience is integral to success on social media. Generations consume content and respond to marketing strategies differently on each social channel. Research where your audience is the most active, how they respond to content and marketing initiatives and adjust your strategy accordingly.

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Five Podcasts That Will Make You a Better Marketer

In as little as ten minutes a day, you can refine your marketing skills and apply new strategies to your business. These five podcasts offer digestible and actionable tips and tricks from expert marketers that cater to even the busiest professionals. Add these podcast episodes to your library and learn on the go.

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7 Ways Companies Can Give Back to the Community

Your company has the potential to create a lasting effect on its community. By combining volunteerism and philanthropy with company values, your company will enjoy the satisfaction of serving others while simultaneously building camaraderie, relationships, new skills, and a rewarding sense of purpose.

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How To Become An Industry Expert This Year

Those who are considered experts in their field earned that status by establishing, building, and maintaining a thriving personal brand– and continued to make the necessary strides toward strengthening their brand and securing influence and credibility. Here are a few key areas to focus on in the New Year to begin securing your expert reputation.

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