Thursday’s ruling on Net Neutrality has people worried but there are actually many positives that will occur for consumers.
Information access and overload are forcing brands to get creative in how they reach specific target groups.
Gen Z is mobile. They are willing to jump from brand to brands based on the causes they support.
Advertising is now a volley, serving up content and collecting real-time feedback to deliver the absolute best ROI.
Millennials don’t carry checks, they don’t go to large donor dinners. They use Venmo. Smart campaigns will solve for this.
In a race for the bottom, no one wins. Blank stores, with bad lighting and no experience will be a thing of the past.
We plan for failure but rarely for what happens after success. Change that.
These cities are making specific and creative moves to attract Millennials and the next generation of makers and doers.
Under Armour was told they couldn’t compete with Nike but they did. Learn how to create the next giant-slayer.
Great content can make all the difference but it still requires a plan. Starbucks and Apple know how to leverage content.